Way back during the beginning phase of the MCU, fans who bought certain movies on Blu-Ray/DVD were met with a special surprise. These surprises became known as Marvel One-Shots. The One-Shots have explored Coulson’s journey between Iron Man 2 and Thor, the fallout of The Avengers, the Ten Rings, just to name a few, and have even led to Agent Carter getting her own series on ABC. And even though the One-Shots were loved by many, throughout the last five films, they have not been seen.
Kevin Feige has previously gone on record saying the return of the One-Shots are not in the plans but that they have a “backlog of ideas.” However, that was sometime ago and we had not heard anything about potentially seeing the return of them.
While speaking to Forbes about their upcoming movie Captain America: Civil War, the Russo brothers were asked about being able to continue the story of a movie. Due to the decrease in DVD sales, Anthony Russo says they are coming up with new ways to give us more content such as the One-Shots.
We have gone through a little bit of a transition with that content, we can’t go into too many details about this but we are thinking, very specifically, about to do new ways of what you are talking about with Avengers: Infinity War. We’re just in the beginning phases of figuring them out. Yes, DVDs are gone but there is this wonderful internet platform out there called YouTube.
Taking this additional content to YouTube and other online services is something Marvel started doing in the lead up to Ant-Man with their WHIH news reports. Content like this may not make the studio that much money by themselves but they could drive money in by building anticipation according to Anthony.
It can make money by creating anticipation for a movie in the same way that a trailer does. There could do more elaborate versions of trailers, for instance, that are shot specifically for online that will never appear in the movie but that may appear as a kind of short film.
The brothers were then asked if Marvel was considering doing something similar to Fear the Walking Dead‘s online series Flight 462. While Joe Russo did say it’s a possibility, he also says that Marvel is considering multiple options to keep building out the MCU.
You could do that like that, yeah. We’re also talking to Facebook and Twitter and Instagram about ways to feed ancillary content to them and to viewers because it’ll go viral there and you can reach millions of people. The platform is changing but it is a lot easier to sit on your couch and Apple TV pops up rather than you having to get up and find a DVD, so it is what it is, and there are always new and different ways to reach the audience.
I was a big fan of the WHIH specials Marvel did and I’m hoping they continue to make those before each movie comes out, but I would also like to see what other options Marvel could produce. Give us your thoughts on bringing back the One-Shots and other online content you’d like to see Marvel provide in the comments below!