Agents of S.H.I.E.L.D. does not go down without a fight. Even in its finale the show held steady in its ratings. After 22 episodes, the show managed to survive in the feared 10 pm death slot of ABC and got its renewal for a fifth season. Building upon a great season consisting of three individual storylines that managed to come together in a thrilling finale.
In its finale, SHIELD managed to remain with its 0.7 market share in the core audience of Adults 18 – 49, but did see a slight slip in its total viewer numbers from last week’s 2.14 to 2.08. This is a good push for the show in the upcoming season, as it proves it has some great legs while network television is continuously losing its audience to streaming services.
With next season’s move to Fridays and being a follow-up show on ABC’s ambitious Inhumans. This could not only fit to the establishment of their new Friday line-up, which does seem like a fitting way to give their Friday’s schedule more life (while some once again repeat the words “death slots”). ABC has been slowly establishing specific blocks on every weekday. Tuesday’s and Wednesday’s are their comedy line-ups with Thursday’s Grey’s Anatomy, Scandal and How to Get Away with Murder focusing on a strong female-lead run. Sunday has turned into their reality TV line-up, which left Friday as an attempt to establish a Science Fiction and Fantasy block, which is why Once Upon A Time was rescheduled.
With such a high IP like Inhumans, which adds a cinematic flair thanks to the IMAX cooperation, it makes sense that they would use the brand new Marvel show to enhance their once deadly Fridays. It also serves a double purpose, as it can potentially boost SHIELD‘s return once it takes over, which in a way is a reverse handling of SHIELD’s relation with Agent Carter.
What are your thoughts on the matter? Do you think this could be ABC’s plan with Marvel’s shows?