How long was the wait for the trailer for Avengers 4? Ever since Avengers: Infinity War hit the theatres at the end of April, it felt like an eternity. We all were wondering how in the world Marvel Studios was going to follow up the snap. Fans have been waiting for the moment they would find out what the fourth film in this massive franchise would have in store for us. Finally, we got our trailer and its official subtitle “Endgame”. It is weird to think that the tenth anniversary was the beginning of the end. A story focused on a villain that would catch the entire world off guard as Thanos was the one to achieve his goals, not the heroes we spent so many years with. The wait has paid off not only for the fans but also for the studio. Within 24 hours, the trailer has gained 289 million views and managed to surpass its predecessor’s 230 million.
To the greatest fans in the world, thank you for being there from the beginning until the endgame and making this the most viewed trailer in history with 289M views in 24 hours! pic.twitter.com/oWBDCe4e0m
— Marvel Studios (@MarvelStudios) December 8, 2018
59 Million more views than Infinity War is no small feat. It all seems like the build-up was well worth it for Marvel Studios. Keeping everyone online on their toes as the release date kept being rumored and delayed until it finally reached us. After the events of the last film, it isn’t too surprising that it would get this much attention. That isn’t all to this success, there have been some that believe there is a correlation between view rates of trailers and their box office success. Infinity War was able to surpass the $2 billion mark and if this success any proof, Endgame may even surpass its predecessor’s Box Office success. It will also be interesting to see how the audience reacts to what is treated as the end of an era. We know films are going to come out afterward, we are just waiting for a trailer for Spider-Man: Far From Home but with a title like Endgame, no one is going to miss the end. Might want to get those tickets as soon as they are available before they are all sold out.
What are your thoughts? Do you think it will continue this trend?
Source: Twitter, IndieWire