It was announced last May that a live-action Ghost Rider and Helstrom series was going to be added to Hulu’s growing list of Marvel properties. While it was never definite at the time if these shows were the first in a series of adult Marvel shows similar to The Defenders, we now know that they’ve got more horror-centric shows in development and they will be collectively be referred to as Adventure Into Fear. Marvel TV head honcho Jeph Loeb spoke to Deadline briefly about Marvel TV’s latest undertaking with Hulu.
We suddenly saw that there were three or four shows that we could put together that we now refer to as Adventure into Fear.
Loeb also goes on to describe these shows as being fear-based rather than horror, an unusual distinction given how these adjectives pertain to similar things. When asked about this distinction, Loeb had this to say:
No, it’s terror, because when you say horror, it means so many different things. There’s everything from Saw, which is the last thing that we want to do, gore-fest kind of thing to there’s a monster running around. What we love is the notion of how we can present a Marvel hero who was truly feared and truly believed that they were a monster, but that, as the stories go on, they realize, oh, I’m the hero of the story, I’m not the villain of the story. That’s not something we’ve ever done before. So we started with Ghost Rider, we went out and managed to get Gabriel Luna to come back and reproduce the role he played on S.H.I.E.L.D. Then we’re going to do Helstrom, and then there’s a couple more that we haven’t yet revealed to the world.
With Blade officially out of Marvel TV’s grasp, it’s anyone’s guess on what other horror, no, terror-centric shows the company has in development. DC recently found some success, albeit short-lived, with the Swamp Thing show so Marvel’s own Man-Thing could be one of the ones being developed. It also makes sense since the Adventure Into Fear imprint heavily featured the character at one point. Werewolf by Night would make for a good series as well.