It is well-known that Netflix does not publish its viewing numbers. Unlike ABC or other networks, their main source of income does not come from advertisers. Still, a show without enough viewers will likely face cancellation. The difficulty is for the public to know which one of their personal favorite shows will return for another season. Independent research is hinting at The Defenders being their potentially biggest hit. The marketing analytics firm Jumpshot also took this opportunity to compare what were Netflix’s most popular shows.

The analysis is based on the relative number of viewers who have at least seen one episode of a series in the first 30 days. The marketing analytics firm analyzed an online panel of around 100 million consumers that can reach up to 160 billion clicks per month. All shows are then compared with their most viewed season, which is the second season of Daredevil. For example, the first season of 13 Reasons Why is the second most viewed show on Netflix. In its first 30 days, it garnered 48% of the viewers that Daredevil Season 2 did. The following graph from Variety and Jumpshot showcase the most-viewed Netflix shows so far:

The graph reveals a few interesting things. Iron Fist has pulled in the largest overall audience when compared to the other premiere seasons of Marvel’s Netflix shows. Moreover, this does align with reports back in March by 7Park Data. The first season of Daredevil did not join the list, but not one show has managed to pull in similar numbers to that of the second season. Outside of 13 Reasons Why, the strongest showings come from the Marvel shows. They even beat out Stranger Things, a show that had a very strong word-of-mouth and cult following, and the fifth season of House of Cards. It will be interesting to see if The Defenders can beat out Daredevil top spot and how the other Marvel’s shows will do in their second season.

What are your thoughts on the matter? Do you think The Defenders could become Netflix’s highest viewed show?

Source: Variety via

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