Roberth Downey Jr. has continued to work with various charities and uses his celebrity status to help good causes. His latest work has included a giveaway for a trip to the LA premiere of Spider-Man: Homecoming. As he was pumping up interest in the charity work he shared a few thoughts on the film and how it is being received by test audiences. The response has been great.
This Homecoming thing turned out very well… People have been starting early screenings of Spider-Man: Homecoming, and they say it’s absolutely a 10 out of 10. I certainly enjoyed participating in it, and I think this will be one of the big Summer hits. Anyway, these L.A. premieres are usually pretty fun.
Obviously this is the kind of thing that you would expect from someone to say as they promote an event or a movie. (It would be hard to raise money or awareness with “Come see the premiere of this garbage movie I’m in!”) But it’s also unlikely that RDJ is merely lying to fans. Marvel Studios does test screen their films and they often do so to rave results, including earlier this year when Guardians of the Galaxy Vol. 2 scored high marks. (It is worth noting that the James Gunn sequel ultimately scored worse on Rotten Tomatoes with both critics and fans than the original.)
It will be interesting to see how the movie fares once the embargo on reviews lifts in a few weeks. Increasingly, the performance of a film on Rotten Tomatoes or Metacritic is an important barameter not only to a film’s quality, but also it’s performance at the box office. More and more fans are being judicious with the number of dollars they will give to going to the cinema, and they are trusting the reviews to help them see ahead of time what will be worth their cash. We’ve recently seen some movies take off with good reviews (Wonder Woman) but also seen poorly reviewed movies tank (Baywatch). This is putting even more power in the hands of critics, as they shape the financial future of movies. If RDJ is to be believed, the reviews should be stellar when they come out.