It is an understatement to describe Thor: Ragnarok as a massive surprise. The bright colors and completely new approach to the franchise caught people off-guard when the first trailer was released online. It was welcomed with a massive positive reception that would lead to a massive opening weekend with $122 million. As the film is slowly ending its run in theatres it is not showing any signs of slowing down at the Box Office.
While Disney’s Coco has been ruling the Box Office for the last three weeks, Ragnarok added another $6.3 million in its sixth weekend to reach a domestic income of $301.2 million. This makes it the third MCU film to pass the $300 million mark without the involvement of Robert Downey Jr. alongside both Guardians of the Galaxy films. Moreover, the film has now passed Wonder Woman‘s international cume with $833.2 million. It does seem unlikely that the film might pass the $1 billion mark, something only Disney’s Beauty and the Beast remake managed this year, but if it keeps it up it may manage to pass Spider-Man: Homecoming.
Marvel Studios may not have managed to pass the $1 billion mark this year, they now have three films that managed to make more than $800 million worldwide. This is quite noteworthy, as 2017 has been a rough year in general as its overall Box Office has been lacking. Moreover, this is the studios the first year where they attempted to push out three films instead of the usual two. This did lead to some discussions on superhero fatigue returning, but their films still have a strong draw with audiences. Next year’s release of Avengers: Infinity War might be the ultimate test if its largest Box Office gainer will not be affected by the increase in films being released in the genre.
What do you think of Ragnarok‘s success so far? Do you think it will manage to pass Homecoming?
Source: Forbes, Box Office Mojo (Ragnarok), Box Office Mojo (2017)[amazon_link asins=’1302903233′ template=’ProductAd’ store=’mcujoseph-20′ marketplace=’US’ link_id=’1772f1c9-ddfe-11e7-87f5-aba62fd65317′]