Like the impending Ragnarok itself, the marketing onslaught for the new Thor movie is inevitable. As Americans are ready for some football, Marvel Studios is ready to knock your socks off with some new footage from the Taika Waititi film. Check out the ad below, which aired during the New England Patriots/Kansas City Chiefs game Thursday night:

Short but sweet, we’d call it. Let’s check out some of these new shots in closer detail.

Thor: Ragnarok aka “The Revengers” hits theaters on November 3, if you don’t already have it marked on your calendar. You can also sign up for a FanAlert to find out when tickets are on sale for Thor: Ragnarok on Fandango.